OOm Founders Ian Cheow and Wyvan Xu For an SME, digital marketing can seem overwhelming. With so many options, tools, and jargon, where does one even begin? This is where Optimal Online Marketing (OOm) steps in. Founded in 2006, OOm is a one-stop digital marketing agency with 18 years of experience, dedicated to helping clients achieve their goals in all aspects of improving their online presence. The agency covers critical areas such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Management (SMM), content creation, and website design and development. As a Premier Google Partner and Meta Business Partner, OOm is recognised among the top 3% of Google Partners in Singapore. This highlights the agency’s proficiency in managing…
woman shopping online with VR headset and colorful shopping bags are all around Imagine this: customers effortlessly order products through their smartphones, then stroll into a store to collect their items. They employ Augmented Reality (AR) to virtually test products, engage in witty banter with chatbots before human assistance steps in. Are they in a digital daydream or a physical escapade? The truth is, they're immersed in both, surfing the vibrant waves of the 'phygital' experience – an emerging trend that is redefining customer engagement post-pandemic world. Coined by Chris Weil in 2007, the Chairman-CEO of Momentum Worldwide, ‘phygital’ highlights the inextricable links between our tangible surroundings and the virtual spaces we navigate. But how did this fusion of "physical"…
You Can’t Control a Complex System, But You Can Influence It We often think in linear terms: cause and effect, input and output. We’re taught to solve problems by tracing a single cause and applying a direct fix. Yet, complex systems—like ecosystems or business organisations—are a network of feedback, interdependence, and tipping points. In nature, change doesn’t happen in isolation. The smallest shift can echo across the entire system. Coral reefs demonstrate this clearly. They rely on intricate relationships, particularly between coral and microscopic algae called zooxanthellae. A seemingly minor increase in ocean temperature—just 1 to 2°C—can trigger a cascade of systemic breakdown in a coral reef. This slight change causes corals to expel the algae they depend on, leading…
Everything Is Connected: A New Way to Think About Business and Nature Leaders today confront a level of uncertainty far greater than previous eras. From climate-related disruptions impacting supply chains to public health issues which affect workforce productivity, the degradation of natural systems directly translates into operational risks and diminished human capital. Amidst this complexity, a growing number of forward-thinking leaders are asking deeper questions to focus on resilience and the creation of long-term value. Within this dialogue, you may have encountered a term gaining significant traction in discussions: nature-positive. This article is an invitation to understand what nature-positive means, why it matters for you, and how embracing its principles can unlock new perspectives on the future of business. In…
Although he started his career as an accountant, Mr Loh Hoon Sun could never have foreseen that it would lead him into the dynamic world of stockbroking, where he would spend nearly 33 years with his current company. This reality unfolds for the Senior Advisor (formerly Managing Director) of Phillip Securities, a renowned financial institution spanning 15 countries worldwide. The 85-year-old finance expert, born in Fujian, China, shared some insights on how the path of accounting can unlock incredible opportunities and diverse career experiences. His remarkable journey serves as a testament to the boundless prospects that the field of accounting can offer. Humble Beginnings Even though Mr Loh was born in Fujian, he moved to Penang, Malaysia at the age…